Marvel makes a brilliant marketing move: raising hype for a movie not with a trailer, but simply by announcing that production of the aforementioned movie has begun.

Avengers Doomsday/ Marvel Studios, Walt Disney Company

People have been waiting for hours for a name on a chair and they got a good 27 names, a number that worries me personally. Will they be able to give the right space to all the characters in a single movie? I hope not ; the hope of a 2-parter is stronger and stronger in me.

With old and new names, and the narrative multiverse theory is confirmed ; it’s just a matter of seeing how it will be realized.

We’ll have to wait a while longer for the movie, but we’re very curious about the next marketing moves planned.

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